The Galaxy S20 FE kept Samsung from sinking in the USA in Q4 2022

Last updated: February 1st, 2021 at nineteen:31 UTC+01:00

Samsung and Apple are the only two smartphone OEMs in the U.s.a. to take experienced positive results throughout the last quarter of 2020. The global smartphone market has declined by roughly 2% last year due to the economic changes caused by COVID-19, and in the United states alone, the segment saw a vi% year-on-twelvemonth reject in Q4 2020, with well-nigh OEMs experiencing massive losses.

The practiced news is that Samsung wasn't i of these OEMs. In fact, Samsung saw a 5% twelvemonth-on-twelvemonth increase in Q4 despite the uncertain climate, and Apple has enjoyed an even higher 14% YoY boost. Meanwhile, LG's influence dropped by 12% but information technology wasn't as bad every bit ZTE with a abrupt 83% decline, or fifty-fifty Google who has recorded a l% drop in the final quarter of the year compared to 2019.

The Galaxy S20 FE 5G comes to the rescue

The main reason why Samsung was able to pull ahead of most of its rivals and tape positive results in Q4 2020 was the launch of the Galaxy S20 Iron, reveals Counterpoint Research. It came at the perfect time for prospective buyers who were looking to buy a flagship-class phone at a non-flagship price, and even the 256GB variant was reportedly fairly successful thanks to its sub-$ane,000 cost.

Merely while the Galaxy S20 Fe has helped Samsung in Q4, the Galaxy S21 series might not take the same issue this quarter, specially given Apple tree's current momentum. Analysts believe that Samsung will accept fewer opportunities in Q1 2021, so perhaps the gap between it and Apple will widen further.